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Website Design • 2026

CASE STUDY DOSSIER // #001

SumutExplore — Travel Discovery & Booking Platform

A travel discovery and booking inquiry platform for North Sumatra, featuring curated tour packages, destination guides, vehicle rentals, trip estimation, and customized travel requests.

FIG. 01 — PRIMARY DELIVERABLE SHOWCASE contain MODE • FIDELITY GUARANTEED
01
Project Overview

Gambaran Proyek

SumutExplore is a digital travel platform designed to help travelers discover, explore, and plan memorable journeys across North Sumatra.

The platform brings together curated travel packages, destination information, vehicle rental services, airport transfers, and customized travel experiences in one accessible digital destination.

Visitors can explore popular destinations such as Lake Toba, Samosir Island, Berastagi, Bukit Lawang, Tangkahan, and Medan. Each travel package provides essential information, including trip duration, starting prices, daily itineraries, available facilities, and booking details.

The platform also introduces a trip estimation interface that helps visitors organize their travel preferences based on destinations, accommodation, duration, and group size.

With a structured browsing experience and direct booking inquiry options, SumutExplore simplifies the journey from discovering destinations to planning a personalized travel experience.

02
The Objective

Tujuan & Tantangan

To develop a centralized digital platform that makes discovering and planning trips across North Sumatra easier and more accessible.

The main objectives are:

Present North Sumatra tourism destinations through an organized digital catalog.

Simplify travel package discovery and comparison.

Provide transparent starting-price and itinerary information.

Showcase available transportation and rental services.

Help visitors estimate customized travel costs.

Streamline booking inquiries and communication with the travel team.

Build a consistent and trustworthy digital presence for tourism services.

03
Approach & Execution

Pendekatan & Eksekusi

The platform follows a destination-oriented and conversion-focused design approach.

The information architecture prioritizes travel discovery, allowing visitors to move naturally from the homepage to service categories, vehicle selections, tour packages, destination details, and booking inquiries.

The interface uses structured content sections, clear typography, visual destination highlights, reusable content layouts, and strategically positioned calls to action.

The development approach focuses on responsive accessibility, straightforward navigation, reusable interface components, organized page structures, and a simplified booking inquiry journey.

04 / KEY HIGHLIGHTS & DELIVERABLES

Keunggulan Desain & Fitur Utama

17 POINTS
01

Destination-focused homepage with integrated package discovery.

02

Travel package catalog with pricing and duration information.

03

Detailed tour pages with day-by-day itineraries.

04

Included and excluded travel facilities.

05

Vehicle fleet catalog featuring Avanza, Innova Reborn, and Hiace Premio.

06

Destination directory covering five major North Sumatra tourism areas.

07

Individual destination information pages.

08

Custom trip planning and travel estimation interface.

09

Trip duration, destination, accommodation, and group-size selection.

10

Travel rental and airport transfer service information.

11

Private tour and corporate travel service presentation.

12

Booking inquiry form with traveler and departure details.

13

WhatsApp-based booking inquiry communication.

14

FAQ and travel service information.

15

Customer testimonial presentation.

16

Responsive navigation and structured content layouts.

17

SEO-oriented page URLs and travel content organization.

NEXT STEP / COLLABORATION

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